Skomagazinet is Sweden’s premier trade publication for the shoe trade in Scandinavia. Our publication reaches over 95 percent of all the shoe retailers in Sweden. We also reach into fashion shops that carry shoes as well as the large shoe associations of Denmark, Norway and Finland.
Skomagazinet’s focus is on what is happening in the shoe and fashion trade throughout Scandinavia. Our positioning is towards the new trends in shoe fashion and we report from the most important trade fairs for shoes in all of Europé.
We also keep a close track on what is happening on the street and social media. Our content includes visual imagery as a critical part of our publication. We appeal to the contemporary media consumer and use direct and straightforward copy.